Bharat Botanics is a leading herbal and ayurvedic products brand in India. It has been a trusted name in the herbal and natural product industry for years. The company has operated for over two decades and is known for its high-quality, natural products. However, the brand's logo and branding have remained largely unchanged over the years. The purpose of this research is to revamp Bharat Botanics' logo and branding to better reflect its values and attract a younger, more modern audience. To keep up with the changing times and to appeal to a wider audience, the company has decided to revamp its logo and branding.
Major questions to be covered in this section:
Why are you getting a logo design? What problem are you trying to solve? the reasons for getting a logo design are to refresh the company's visual identity and create a stronger brand image. The current logo design no longer accurately represents the company's values and offerings, and we believe that a new design will help us better connect with our target audience and differentiate us from our competitors.
If your brand were a person, what adjectives would you use to describe it? (clever, prudent, etc.) If our brand were a person, I would describe it as authentic, natural, and trustworthy. Our brand is committed to promoting health and wellness through natural and Ayurvedic remedies, and we want our customers to know that they can trust us to provide high-quality, authentic products.
**What is your brand voice? (eloquent & formal, jokey with slang, etc.) ”**We are a young company with a traditional heart.” Our brand voice is informative, authoritative, and educational. We want to provide our customers with accurate information about our products and the benefits of natural remedies in a professional and authoritative manner.
Which beliefs and values are important to your brand?
What is your unique value proposition? What does your company offer that your competitors don’t? Our unique value proposition is that we provide authentic and natural products at value for money price which has made us one of the largest cold-pressed brands in the country. We offer high-quality, authentic, and natural products that are backed by centuries of Ayurvedic knowledge and tradition. Unlike our competitors, we don't compromise on quality or purity, and we are committed to providing our customers with the best possible products and customer service.
How do you want your customers to describe your brand to their friends? We want our customers to describe our brand as authentic, natural, and trustworthy. We want them to know that they can rely on us to provide effective, high-quality products that are backed by centuries of tradition and knowledge. We also want them to feel confident in recommending us to their friends and family as a trusted source of natural remedies and personal care products.
Bharat Botanics was founded in 2000 with the aim of providing natural and affordable herbal products to the Indian market. The brand has since grown to become a trusted name in the industry, with a wide range of products including oils, powders, and creams. However, the current logo and branding do not accurately represent the high quality of the products or the brand's commitment to sustainability and natural ingredients.
Bharat Botanics offers a wide range of cold-pressed oils, including coconut oil, almond oil, and sesame oil. These oils are extracted using a natural, chemical-free process that preserves the nutrients and health benefits of the original plant material.
Currently, we are a Top Cold-pressed company in Mumbai.
Our State of the art facility is coming up at Gondal - Gujarat ( known for its world-class Groundnuts ) where operational will be one of the largest Cold-Pressed facilities in India and access the Globe.
Focus Areas: Natural, Sustainable, Farm to home, Direct Consumer (D2C), Authentic products, World Class Quality
Our Current Website: http://bharatbotanics.com/
Our Insta: https://www.instagram.com/reel/CjrZ4kshZuO/?utm_source=ig_web_copy_link
What is Cold Pressed oil / How it is made ( 3rd party Reference Video): https://www.youtube.com/watch?v=dyU7swROcUk&t=180s
It is basically to provide world-class natural products at an affordable price.
Right now when you go out shopping you see options for refined oils at most places. Our intention is to have natural oils as an easily available option by providing an affordable price range.
We want our customers who might be living in a city or village to have a connection with nature while using our oils/products
Bharat Botanics' core values are centered around promoting health and wellness through natural and Ayurvedic remedies. The company values quality, purity, and authenticity.
Bharat Botanics' target audience is health-conscious individuals who prefer natural remedies over chemical-based products. The company's customers are typically middle-aged adults who are concerned about their overall health and well-being.
Bharat Botanics faces competition from other Ayurvedic and herbal medicine companies in India, such as Himalaya, Dabur, and Patanjali.